It’s gotta be hard to do PR for Dublin Bus but I believe they’ve struck the right note with their ‘Network Noel’ campaign. As they say themselves: “Noel wants to help customers get to know their bus service better and to make the most of Dublin Bus’ 28 high-frequency core routes. A sociable Dub originally from Kimmage, Noel wants to interact with people”. He’s been doing that across Facebook (5k likes), Instagram and Youtube over the past number of weeks and I’ve embedded my favourite ad above (“and that’s broke”).