Web 3.0

Zeldman has written an excellent article about Web 2.0 and suggests that we skip the middleman and go striaght to Web 3.0. I like and use some Web 2.0 sites such as Flickr and rememberthemilk.com but I can see his point that people are making too much out of it and not concentrating on the important factors that go into deciding whether sites are successes or failures.